Monday, June 14, 2010


Come over and visit our new ONLINE Store at

enter the token code sale50 and recieve 50% off your next purchase!!!!

Thursday, December 17, 2009

Happy Holidays

I would like to take this opportunity to wish you all a very Happy Holidays, and thank you all for your continued support over the past year. Its been a really exciting year with lots of developments for the brand, none of which would have been possible without a lot of help and support.

Big thank you's go out to all the people I have been fortunate enough to work with over the last year:
Lisa Smith and the team at Agent 25 for all their hard work getting the brand out in the public eye.
Jamie North, Alexander Edwards and Ryuhei Tsukamoto who have all shot beautiful images of my collections.
Scene models for the incredible girls they have supplied all year to bring my clothes to life in photos and on the catwalk.
Richard Kavanagh and the team at Redken for the fantastic hair and support they have shown.
Inika Cosmetics for lending their support to doing make-up at my show earlier this year.
Dhav Naidu for his make-up and styling direction.
To my family and friends for all of their support and encouragement

Lastly a big thank you to all the women who buy, wear and love the clothes I make!

I hope you all have a happy and safe Holidays.

Stay tuned for some really EXCITING developments in the New Year!

Wednesday, November 18, 2009

Sheer Genius

Make sure your look this holiday and party season is sheer genius with this silk organza trench. Light and easy, it is the perfect 'dress-me-up' for any look. Throw it over whatever you are wearing and you will be dressed up for where ever you are going.

Thursday, November 12, 2009


Draped and folded around the body, this dress is a stylishly seductive addition to any wardrobe.

Top with a blazer for office chic; towering heels make it a winner for any cocktail party or wear it open as a soft languid coat over pants and a top.

Anyway you wear it you will sure to be rapt in this wrap.

Friday, November 6, 2009

Jet Set

Our Caftan Dress is the perfect piece for the modern woman on the go!

Board your plane wearing it as a cardigan with pants and a silk top for chic casual comfort, a scarf and a pair of slip on shoes.

You land and its off to a business meeting - wear it as a dress and cinch it in with a belt, a great pair of shoes and a chic tote finish off the look.

Work is over and its time for cocktails, ditch the belt, amp up the shoes and add some statement making jewelery for a look that is sexy and sophisticated.

No matter where life takes you this dress will be there for you.

Monday, October 19, 2009

Pump up the Volume

Stay cool like an ocean breeze in our Volume T Dress.

Wear it loose and casual with flats for a cool weekend option.

Belt it, throw a blazer over the top and don a pair of heels for work.

A great go anywhere summer dress.

Thursday, October 15, 2009

High Stakes Style

Make sure you are a winner in the style stakes at this years Spring Racing Carnival!

Tuesday, October 13, 2009

Anon. Women - Icons: Diana Vreeland

Why don't you . . . take inspiration from the sartorial grace of iconic fashion editor Diana Vreeland.

Known for her wild fashion proclamations - 'Pink is the navy blue of India' - and her impeccable chic; Vreeland's personal style was always quietly elegant with a punch of pizazz. A simple shirt or top and elegant pants or skirt always accessorised with a splash of daring - oversized ebony cuffs, bone pendants always with bright red talon nails (red being her favourite colour) and the severe lacquered hair that became her signature.

Oh and don't forget to do as Vreeland and always polish the soles of your shoes for that extra bang of chic!

Monday, September 28, 2009

Face Forward

Make-up maestro Dhav Naidu teamed up with Inika Mineral Cosmetics to create a fresh sophisticated face for the Anon. Women Spring Summer collection.

"Its all about the enhancement of beauty, not recreating anything. It's definitely a woman, not a girl with a fresh face, neutral tones and no visible lines. We've highlighted the skin tone and used blends of neutral tones with a bit of lilac over the eyes. In my view, nothing should stick out with the makeup -its all about the fashion!" says Naidu.

Recreate that pretty nude lip with Inika Lipstick in Blossom - a completely vegan product that's healthy as well as beautiful.

Thursday, September 24, 2009

White Hot

Nothing evokes the feeling of summer than the colour white. Fresh, crisp and cool against summers oppressive heat. For an interesting take on white mix fabrics, textures and finishes. Here we have silk, linen and jersey mixed together.

If you are going to be hot this summer, make sure its White Hot.

Thursday, September 10, 2009

Hair Raising

For my Spring Summer '09 Show I was fortunate enough to work with renowned international hair stylist Richard Kavanagh. Using Redken products Richard interpreted the the soft, lush movement and sophisticated ease of the collection with a chic textured and knotted ponytail.

Click here to to learn from Richard how to create this style at home.

To see more of Richards great work follow his blog here:

Monday, September 7, 2009

Champagne Splash

Make a statment as you shimmer and shine in champagne hues this summer. Soft and chic work different textures like silk and linen, mix it back with white for a fresh palette cleansing combination

Thursday, September 3, 2009

Modern Minimalism

Clean lines, beautiful fabrics and timeless styles are the order of the season. Don't get minimal confused with unconsidered. The cut and nuance of garments really comes into play here, how the piece relates to and interacts with the body, the subtleties of fit and flow come to the fore.

Monday, August 31, 2009

O Georgia

This painting by Georgia O'Keefe is completely evocative of my inspiration for Spring Summer. The light, the sparsness, the sensual feeling of heat and open space.

Thursday, August 27, 2009

Like The Boys

This season, head to your boyfriends closet for some inspiration. Blazers, tuxedo jackets, peacoats and pleat front pants all come with the nonchalant ease of your partners old worn in favorites. Simple and slouchy is the key.

Thursday, August 20, 2009

Think Tank

Looking for that perfect something to wear under everything? Think Tank! Both InStyle and Marie Claire magazines have; recently featuring our bias cut silk tank tops.

A fantastic wardrobe staple - layer under a jacket for work, wear with a pair of our great linen pants for an easy weekend option, dress it up with a statement necklace or an arm full of cuffs and bangles or go nude with our champagne coloured tank under an organza coat for effortless evening attire.

You don't need to be a member of an international fashion Think Tank to think of this tank next time you need a great basic.

Thursday, August 13, 2009

Spring Summer 09

Here is the video from the Spring Summer 09 Collection.

Thanks to Alexander Edwards for his great work on the film. To see more of Alex's work head to:

Thursday, August 6, 2009

Spring Summer 09

With Spring just around the corner I thought I would give you a preview of our Spring Summer collection, dropping in September, look out for listing of stores near you.

An evocation of Summer – of LIGHT, AIR, SPACE and BREATH.

A modern woman who moves though the world with grace, strength and style. -clothes that reflect her life, personality and passions.

Linen, washed silk and silk jersey.

The palette – like an ombre of the summer sky. WHITE light on the horizon as day breaks, a subtle shimmer of gold – CHAMPAGNE from the sun, SLATE blue arcs overhead in the haze of the mid-day heat, temperature drops as the night falls to a sheltering sky of NAVY, deepening to a rich dense BRONZE in the darkness before dawn.

Carefully considered classics: building blocks for every woman’s wardrobe.

Pull on pants perfected – cut to be chic and modern, flat fronted or with soft tucks.

A bias tank; a silk top – subtley nuanced with shape and flow, holding and forgiving as needed.

A caftan drapes languidly around the body, belt it for business, leave it loose for louche luxury or open as a cardigan for casual comfort.

Draped dresses of a single piece of cloth wrap and fold around the body like a gentle summer breeze.

A gentle wrap and drape. A cowl like a tromp toeil. The air of soft volume. An arcing back. The gentle breeze of cloth over the body.

Sensuality, sophistication and style.

Pieces with versatility and value.

Things that women will love and want to wear.

Wednesday, July 22, 2009

Ben Smith Brides

After a number of inquiries after my most recent show asking about the possibility of some of the dresses as wedding dresses, I thought it might be an interesting idea to put some wedding dresses together.

The cut of each dress is based on my exploration of draping a single piece of cloth around the body to create a dress. The way it hangs, is draped and caught creates the shape in relationship to the body underneath.

The results were simple chic dresses that move around the body with grace, elegance and ease.

Like all the dresses I create these are for women who want something reflective of thier life and personality, something intelligent, thoughtful, stylish and easy.

Feel free to contact me if you want to know more.

Monday, July 20, 2009


On Friday I had the good fortune to be profiled on the channel 10 program 9am with David and Kim by the show's Fashion and Beauty Director Dhav Naidu.

Here is the link to watch the piece online a get a bit more insight into my work and the anon. women label.


Link to show